Jesse Auguste
Communications and Public Relations Specialist
Communications is about more than just branding or likes. It's about creating meaningful trust with an engaged audience through human interaction. As a communications professional, I want to build that that trust through careful attention to detail and healthy group culture.
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I've been proudly volunteering with the Lyallen Hayes Memorial Fund supporting their communications projects and administering their website. Using the web design service PageCloud, I've increased the functionality of their site while also generating traffic through coordinated social media engagement.
Writing is a natural skill for me, particularly for non-profit or research documents. I've written briefing notes, reports, press releases and lyrics. I've worked with local, provincial and federal governments to support policy discussions and turn research into relatable content.
I LOVE creating. Photography, music production, creative writing... If there's an artistic element, count me in. Art and creation is a health and useful skill I use to connect with people of all backgrounds. We all share a human trait of appreciating beautiful things, and I keep that in mind when editing the fine details of any content I produce.
By analyzing engagement, I've gained great insight on what makes people tick and what makes them happy. For example, want a great indicator of how engaged someone is at work? Ask them if they have a close friend at work. Insights like this could help frame your messaging to your audience to relate to them.